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Economic Development Strategy and Marketing Plan

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Economic Development Strategy and Marketing Plan

The Township’s Economic Development Strategy & Marketing Plan was developed by Strexer Harrop & Associates using Rural Economic Development (RED) Program funding. The development of these documents was a key Action Item derived from the Business Retention + Expansion (BR+E) Report, completed in late 2017.

There were three (3) phases in the development of the Economic Development Strategy and Marketing Plan. The first phase looked at the current reality of the Township’s communications and included an audit of how the Township and its partners communicate to community members and how visitors to the area receive information (ie. signs, kiosks, posters, etc.). The second phase focused on stakeholder engagement. The third and final phase involved the consultants working with Township staff on strategy development using the results of the stakeholder engagement and data analysis of other comparable communities.

The resulting Economic Development Strategy focuses on five (5) key sectors; Development & Trades, Professional Services, Retail, Senior Services and Tourism.

The resulting Marketing Plan supports the recommendations made in the Economic Development Strategy and includes a number of key Action Items, timelines and budget estimates for the completion of these items.